This document has been created using tools provided by a local company - Brief Your Market. The director of the company offered this product free of charge to Safe and Sound Derby following his attendance at a Business Briefing here earlier this year.
I have set the system up so that anyone in the project can write articles for inclusion in any newsletter we send out. I think that this could be a great marketing tool - users subscribe to our newsletter, choosing which areas of our work they are interested in. This means they only receive articles that are of interest to them. Initially I hope to use it as a bit of a fundraiser / awareness raiser, and maybe to communicate with exisiting donors. Kidney Research UK already use this system for their e-newsletter.
What do you think, and how would you feel about writing an article every few months to be included in the newsletter?
Kirsty
